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Is the Naples Market Gaining Momentum Heading into Season?

Naples Real Estate: 

The latest numbers suggest that it is. Buyer activity is running ahead of last year, sales are higher across every price range we track, and inventory remains relatively contained as Naples begins the transition from the slower summer months into the winter selling season.

Through the end of September, 9,006 homes have closed in Naples and Bonita Springs, compared with 7,917 during the same period in 2025. That represents an increase of 1,089 sales, or 14%. What makes that number more interesting is that the improvement isn’t coming from just one segment of the market. Closed sales are up across every price category we track.

The largest percentage increase has come in homes priced under $300,000, where sales are up 29%. The $300,000 to $700,000 segment—the largest portion of the market—is up 8%, while sales between $700,000 and $1 million have increased 11%.

The luxury side of the market is also showing strong activity. Sales from $1 million to $3 million are up 19%, while sales above $3 million have increased 22% compared with the same period last year. That broad participation is important because it tells us the increase in activity is not being driven by just one price point.

What Is Happening with Inventory?

As of October 1, there were 4,927 homes available for sale in Naples and Bonita Springs, representing approximately 5.2 months of supply.

Inventory did increase 4% from the previous month. That is worth watching, but it also comes at a time of year when we typically begin to see sellers prepare their homes for the upcoming winter season. After declining through much of the summer, a modest increase in September is not particularly surprising.

Most of the market remains clustered around five months of supply. Homes priced between $300,000 and $700,000 currently have the tightest inventory at 4.6 months of supply. The $700,000 to $1 million market sits at 5.2 months, while homes between $1 million and $3 million have approximately 5 months of supply.

The one segment that continues to stand apart is the $3 million-plus market, where buyers currently have about 8.4 months of supply. Interestingly, inventory in that category actually declined 2% from the prior month, while year-to-date sales above $3 million are running 22% ahead of last year. That is a combination we will continue to watch as seasonal buyers return.

The Broader Naples Market Tells a Similar Story

There is always a slight timing difference in the data we report. The Naples Area Board of REALTORS® releases its monthly report several weeks after the end of each month, so the most recent official NABOR report available for this update reflects August activity. Our Naples/Bonita figures extend through September, giving us a more current look at activity heading into fall.

NABOR’s August report showed many of the same trends. Overall, Naples inventory declined 16.3% from August 2025, falling from 4,892 properties to 4,093. New listings were also down 15.5%, while August closed sales increased 1.1% and pending sales increased 1.9%. Even more notable, year-to-date closed sales were up 16.2%, while pending sales were running 21.7% ahead of last year. 

NABOR also reported just 5.4 months of supply in August, down from 8.1 months a year earlier—a 33.3% decline. Homes were moving a little faster as well, with average days on market falling from 107 days to 99 days. Prices, meanwhile, have been relatively steady. The median closed price in August was $575,000, down 1.7% from August 2025. NABOR noted that the overall median closed price had declined only 0.8% since January, even as inventory fell substantially. 

So, Is the Naples Market Gaining Momentum?

The numbers point in that direction.

Sales activity is stronger than it was a year ago, and that growth is spread across every major price range. Inventory remains manageable at just over five months of supply, while the most recent NABOR data shows fewer listings, shorter market times and significantly less inventory than a year ago.

That doesn’t mean we are returning to the extremely competitive market conditions of a few years ago—and that may actually be a good thing. Buyers still have choices, while properly positioned sellers are benefiting from increased activity.

The next couple of months will be especially interesting. September brought the beginning of an increase in available inventory, which may simply reflect the normal build-up of listings ahead of season. The question now is whether those new listings continue to accumulate—or whether stronger buyer demand absorbs them as quickly as they come to market.

For now, the trend is encouraging: more sales, relatively balanced inventory and solid activity across the full range of the Naples market as we head into season.

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